With the advances in technology and the disappearance of borders in communication, trade in the global world is carried out in search of quality at an affordable price. Although the response of Turkish businesses to these expectations has gained positive momentum compared to previous years, the relationship network between national producers and international buyers still lags behind their potential.
Enterprises in Turkey have difficulty in selling their qualified products abroad due to various reasons (communication, lack of language, lack of time, lack of fully equipped personnel, etc.). Companies that export without support in foreign trade, a field that requires expertise, are unable to overcome the technical and bureaucratic difficulties they face, and cannot transfer their energy directly to marketing and competition.
Our producers, who cannot transform their manufacturing power into surplus value, cannot convince buyers of their qualified products or services. As a result, when a suitable market cannot be found for the goods and services produced, the sales area of the product is limited to the fierce competitive environment in the narrowed domestic market. Some medium-sized companies that can sell a few items to the foreign market cannot plan their production in a healthy way because they cannot ensure continuity in sales
When we put all factors and justifications together, the main reason for not entering foreign markets is the “fear of being damaged and suffering financial losses”.
Our producers tend to keep their products and services “safe” in the place where they produce them due to the fear of not receiving their money from the market they find. Although there is a desire to enter new markets, many businesses cannot find a way to safely sell their products and services in which market.
The solution to overcome this is through “strategy“…
Business Development
New products and services are needed in many markets. With the right vision and planning, products/services can easily find buyers in a new market with their price and quality. However, it is not possible for our businesses to know all the appropriate markets and legislation in the world. This requires experience, planning and analysis infrastructure and network investment.
Since each geography and each country has different commercial criteria (products subject to special permission, banned products, etc.), the relevant legislation must be well known. For example, in order to sell products/services to Europe, it is necessary to have certain certificates in accordance with EU norms. If the target market is the Middle East, more price-indexed behavior comes to the fore. All of these are based on a basic strategy and road map that emerges as a result of analysis.
Since it is not possible for companies to find and/or employ foreign trade experts in every field, we increase their efficiency with our experts operating under a single roof.
In these studies, which we define as business development, we research the sectors and products for our businesses and evaluate the “renewed” market arguments. From coordination between company departments to product revision, we offer the methods and tactics of “being present” in the market with projections that guide critical action points.
Thanks to AYFIRA, the obligations brought by foreign trade transactions in our enterprises are alleviated and the strategy we have developed opens the doors to utilize the power of production in new markets.