With the increase in globalization, communication and logistics opportunities, all markets of the world have become local markets for individual customers and corporate suppliers. Businesses from every sector can procure products that meet their own quality and trade standards from different markets at affordable prices. Therefore, in order for businesses to profit from their products and services, they need to expand into different areas from the domestic market that is shrinking with competition. As Ayfira, we enable companies of all sizes to enter alternative new markets with our international experience.
01. How Do We Work?
We evaluate the products and strategies of our companies to help them find a place in the foreign market. For example, we have a business partner that produces lighters. Business development analysis and projections show that the quality of the lighter it produces is not suitable for sale in the foreign target market. We propose to him the production of lighters with stones, which seems suitable for the market. Therefore, we give a new direction to his strategy with a slight change in the production phase.
While directing the sales and production approaches of our companies, we ensure quality and production control with standardization suitable for the market with small moves in manufacturing and sales. Our companies, which see that they can open up to foreign markets with the possibility of secure earnings, are pleased to be given a new direction in their production by freeing themselves from the habit of “falling in love with what they produce”. Many of the companies we work with use the opportunities of gaining flexibility in production in foreign markets in this way.
02. Market Research
Every sector, product and service has experts and market realities. We work with experts and institutions in the field of market and product oriented studies. X is a product, “in which market is it suitable for sale, with which price level can you go to region A, which quality conditions should our product have?” etc. We offer the answers to questions such as Market Research to our companies with comprehensive expert analysis.
03. Know – How
We are an “Information Bank” in opening up to foreign markets. With our information, procurement, supply and logistics infrastructure, we see supply and demand and get the right results with the right analysis according to market and market needs. We offer you the sales volume of your product and service in the world market with our know-how and accumulation that includes the supply and demand balance of the sectors, and our information infrastructure that includes cost items such as customs clearance, transportation, etc. in foreign purchases.
04. Strategy
With the power of technology and the removal of borders in communication, many foreign market opportunities have emerged as an alternative to the local market for manufacturers and suppliers. In this process, the Global Sourcing and Procurement Management approach, defined as “Sourcing”, has come to the fore. However, there are not many organizations that offer International Market Consultancy services as a whole. Ayfira’s main difference from similar organizations is that it works with the system of “not a broker, but a business partner” and has the ability to act quickly with its high quality and high volume business capacity.
As AYFIRA, we have been in a long-term cooperation with many of our producers for many years, based on mutual trust. We provide continuity in the sales and supply of all reliable products and services of our businesses with the standards required by the target market and work with a purchase and payment guarantee. Our companies open up to world markets with confidence, without the burden of human resources, infrastructure and logistics investments and without worrying about repayment.
Our most basic assurance is the products we have sold and supplied with financial assurance in various markets in many parts of the world.
Our unchanging strategy: “Delivering the right product and service, at the right price, to the appropriate market”